Abundant Montana is a nonprofit known for increasing the amount of locally grown food on every Montanan’s plate. The goal of this project was to design a merch collection that felt authentic to the brand but still attractive to a wide audience. In their words, “we want to create merch people want to buy, not just to support our fundraising, but because it’s something they actually want to wear.”
Illustrated merch collection
AMT had 2 distinct themes they wanted to explore: highlighting the vibrant local food and highlighting the people who make it possible. We started by creating an illustrated collection of 25 locally grown foods. Once our collection was established, we collaborated to develop an expanded set of select designs for various merchandising purposes, including posters, apparel, and patches.
